Market Trends in Online Sales and Immediate Deliveries and How Utrady Can Help Local Businesses Compete with Large Chains

Introduction

In today's digital age, online sales and immediate deliveries have become essential components of retail commerce. Large chains and e-commerce giants have leveraged these trends to expand their reach and increase their revenues. However, local businesses can also compete effectively in this dynamic environment with the right tools. Utrady, an innovative platform, offers customized solutions to help local businesses take advantage of online sales and immediate delivery trends. In this blog, we will explore these trends and how Utrady can transform the operations of local businesses.

Market Trends in Online Sales

1. Growth of E-commerce E-commerce has experienced exponential growth in recent years. According to eMarketer, global online retail sales reached $4.2 trillion in 2020 and are expected to continue growing. This trend has been accelerated by the COVID-19 pandemic, which forced many consumers to adopt online shopping.​
2. Mobile First The use of mobile devices for online shopping has surpassed that of desktop computers. According to Statista, mobile commerce (m-commerce) is expected to account for 72.9% of all e-commerce sales by 2021. Well-designed mobile apps are essential to capture this market.
3. Personalization and Customer Experience Consumers expect personalized experiences when shopping online. Recommendations based on previous purchasing behavior, personalized offers, and real-time customer service are critical factors in enhancing the customer experience and increasing sales.
4. Omnichannel Integration Integrating multiple sales channels (physical stores, online, mobile) is fundamental to offering a seamless shopping experience. Consumers want the flexibility to buy online and pick up in-store, as well as the option to return online purchases at the physical store.
5. Sustainability and Social Responsibility Consumers are increasingly concerned about sustainability and business ethics. They prefer to buy from businesses that demonstrate social responsibility and sustainable practices. Companies that adopt eco-friendly practices can differentiate themselves in the market.

Trends in Immediate Deliveries

1. Same-Day Deliveries The demand for same-day deliveries has grown significantly. Consumers want to receive their products as soon as possible, and companies that can offer fast deliveries have a competitive advantage.
2. Real-Time Tracking The ability to track orders in real time is a basic expectation for many consumers. This transparency not only enhances the customer experience but also reduces anxiety related to waiting for an order.
3. Flexible Delivery Options Consumers value flexibility in delivery options, such as delivery at a specific hour, pickup at a convenient point, or delivery to smart lockers.
4. Sustainability in Delivery As with sales, consumers are concerned about the environmental impact of deliveries. They prefer eco-friendly delivery options, such as the use of electric vehicles or bicycles for delivery.

How Utrady Can Help Local Businesses

1. Development of Customized Apps Utrady allows local businesses to develop customized mobile applications that enhance the customer experience and facilitate online shopping. With their own app, businesses can offer an optimized mobile shopping experience, compete with large chains, and capture the growing base of mobile users.
2. Integrated Marketplace Utrady offers an integrated marketplace where local businesses can list their products and services, gaining visibility among a broader audience. This marketplace also allows local businesses to benefit from Utrady's marketing campaigns and promotions, increasing their reach and attracting more customers.
3. Order and Delivery Management Systems Utrady provides order and delivery management tools that enable local businesses to offer fast and efficient deliveries. With the ability to track orders in real time and offer flexible delivery options, businesses can significantly improve the customer experience.
4. Analytics and Personalization Utrady's analytics tools allow local businesses to better understand their customers' behavior and personalize their offers. Personalized recommendations and data-driven promotions can increase sales and customer loyalty.
5. Omnichannel Integration Utrady facilitates the integration of multiple sales channels, allowing local businesses to offer an omnichannel experience. Customers can buy online, pick up in-store, or return products to the physical store, improving convenience and customer satisfaction.
6. Support for Sustainable Practices Utrady supports local businesses in adopting sustainable practices. From eco-friendly delivery options to the use of sustainable packaging materials, Utrady helps businesses reduce their environmental impact and attract conscious consumers.